![]() ![]() “I don’t consider myself an inventor,” he says. 5-hour ENERGY drinks and Extra Strength 5-hour ENERGY shots contain caffeine comparable to 12 ounces of the leading premium coffee. He constantly interrogates engineers on how to make inventions even smaller and simpler and remains intensely suspicious of institutional ways of thinking, believing that outsiders can succeed only by circumventing the assumptions taken for granted by major industries. Product size remains a preoccupation for Bhargava, who describes his role at Stage 2 as something of a gadfly. After more than a decade at the monastery, he moved back permanently to the States and revitalized his family’s plastics company before turning his hand to the energy-drink market and creating the lucrative 5-Hour Energy line.īhargava marketed the product as a two-ounce shot-now considered to be his trademark innovation-and stocked it at convenience-store registers. This, he says, is when his real education began. But he never earned a college degree instead, he dropped out and, after holding a string of odd jobs, returned to India to become an ashram monk. The math prodigy impressed the admissions committee at the prestigious Hill School, which he attended prior to enrolling at Princeton. Age at Founding: 51 When: 2004 Industry: Energy Drinks Annual Revenue: 1BB. ![]() as a teenager, settling in a poor Philadelphia neighborhood. Founder of 5-Hour Energy: Manoj Bhargava Manoj Bhargava Net Worth: 1.5 Billion. The Peter Berg–produced documentary Billions in Change, released in October, follows Bhargava’s transition from beverage tycoon to globally minded disrupter and is bringing a new level of attention to a man who-despite a fortune he estimates at $4 billion-has so far remained behind the curtains.īorn in Lucknow, India, Bhargava moved with his family to the U.S. “People say, ‘In this little place, you’re doing what?’ ” Among the designs that Stage 2 hopes to bring to market are a desalination machine that can fit inside a cargo ship container and process a thousand gallons of water per hour, and a hybrid bicycle with an output capable of powering a house for a day. “We’re not exactly Silicon Valley,” saysĦ2, the creator of 5-Hour Energy drinks and the founder of Stage 2 Innovations, a $100 million private equity fund dedicated to advances in water and energy technology. Inside one unmarked warehouse, men sit at strange hulking machines, tapping on monitors mathematical formulas cover the walls. DOWN A STRETCH OF ROAD running through suburban Detroit sits a complex of beige brick buildings so aggressively nondescript that they could house a branch of the NSA. Oakland County Circuit Judge Phyllis McMillen in mid-March granted the Brighton company owners' request to dismiss that lawsuit, which alleged breach of noncompetition and nondisclosure.
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